Blogging: Introduction To Terminologies

Blogging: Introduction To Terminologies

There has been so much talk about blogging in Zimbabwe and beyond and it seems the wave has got every writer, creative, artists, businesses excited and many people have even gone to the extent of following the simple 1 2 3 steps on Blogspot, WordPress, Tumblr just to mention a few. It is very easy to create a blog, but some challenges come when it comes to designing and worse still to maintain that blog. After hosting our first Blogging 101 Seminar in Zimbabwe, I have decided to share with you some of the blogging terminologies to get you started.

I fell in love with blogging that at first I was so excited by having my blog online, but after my first posts I got disappointed, when no one even commented on my posts, shared or even liked it. I went for my second post but it was the same response and I got drained and I had thought so high of blogging that there was some kind of crisis of expectations. Well I do not mean to scare you, let’s now talk about blogging.

There are a lot of things that you supposed to know and understand before you start blogging and there are also a lot of technical terms and definitions that once you master them, your blogging journey really becomes fantastic and interesting, so let’s jump into the terms for today.

Also known as Weblog, a blog is a personal online diary or you can say journal which lets people and companies to share their thoughts and ideas. … Blogging is the act of posting content on a blog or posting comments on someone else’s blog.Blog writing meaning writing a content to be published on a blog.

Blogging Terminologies

Blogger or Blogging

-The person who writes for a blog is referred to as a blogger, and the act of writing for the blog is known as blogging.


Article and blog “post” are frequently used synonymously.An article is one single post on a blog.


The name associated with the person who wrote a blog post.


Is a photo, graphic or image that represents you across blogs and other social-networking sites. This is not a must, and is sometimes displayed within the profile or comment sections.

Blog Post, Blog Entry

Each of the individual articles or pieces of content that is uploaded on your blog, and can include some labels and even categorized under certain pages using labels. The post can be edited, unpublished or even deleted once they posted.

Blog Categories

Your blog posts can be organized according to the way you want, that is according to specific themes, labels or categories.. This way your blog visitors can find all of your topic specific posts on themes like “Digital Marketing” or “Blogging”. This is allows easy navigation on your blog and help people see related posts so you need to be smart and use the categories very well to keep readers engaged on your blog.


A link to a specific article in your blog. Permalinks can be changed to display the URL in different formats. This is useful for SEO (Search Engine Optimization), as permalinks can include keyword-rich category titles.

Blog Comments

Every blogger needs them and this is what makes the blogging journey really interesting and they give you an insight into your readers perspectives and response of what you writing about but as always it should be handled with great care. Readers can comment on your blog using their email addresses, Facebook, Disqus etc. You can also moderate comments to prevent spammers and trolls on your blog.


are the small 16 pixel by 16 pixel pictures you see beside some URLs in your browsers address bar. You also see them in your list of bookmarked sites. You can generate yours online for free here.


Stands for Search Engine Optimization and refers to how your blog ranks when someone searches a keyword relevant to your blog or even article hence its encouraged to always create your blog posts with the relevant keywords and meta tags. Also when you design your blog or website, it is always best to incorporate the SEO techniques also.


This is the face of your blog, what you see, its make and beauty. Most blogging platforms eg. Blogspot and WordPress come with free themes but however they usually come with little customization (eg putting your own logos and banners) and limited functionalities. For better themes and customizations, you can buy the themes or get a Professional Web Designer. The theme is what puts off your readers or keep them on your blog, make them easily share your content, easily comment or navigate even on their mobile phones hence its one of the critical areas of blogging.


  They are usually some other guys there who just want to poke and irritate you but don’t concentrate on them or just shun them off your blog, and concentrate on your grind. A troll is commentor (usually anonymous, but not always) who leaves hurtful and rude comments at your blog. A troll is different from spam because spam is usually an advertisement of some sort. What can you do? Ignore them as much as possible, or, if it escalates, block their IP address (most blogging platforms have a way to do this, ask the help desk). Do not engage in a conversation with him or her. It won’t end well.


An acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart”. Captchas are often distorted word and letter verification images that a visitor is required to type in to show they are human and not an automated bot. Captchas are useful for blocking automated spam comments.
You may use them but sometimes they put of genuine readers and followers, remember people are too busy and don’t want to spend more time trying to access your content or navigate your site.

Blog Dashboard

This is generally the first screen you see when you login to your blogging account. The Dashboard gives you access to all the settings, controls, tools and functions you need and also provides you with “at a glance” information about your blog (e.g. the number of posts in your blog, comments awaiting moderation, etc …) You can always play around with your Dashboard to put up your site to what you want and I greatly encourage every blogger to be familiar to their Dashboard.


A list of links to other recommended or useful blogs or sites that you recommend for your readers . A blogroll is generally found on a blog sidebar and is similar to the links page on a Web site. The word “Blogroll” is often changed by bloggers to better descriptive titles like “Useful Links” or “Recommended Resources”.

Blog Archives

A collection of all your posts on one page. Archives allow users to quickly locate old blog entries and can be categorized by month, labels, years, weeks etc.

Coach Tinashe

I'm an avid blogger and speaker passionate about Personal Development and Content Marketing. Beyond the writing I am about taking myself and others to the next level in our personal and business settings through trainings and coaching too. I have also published my first book, 'KEY TO GREATNESS'

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