This is one of the question I have been frequently being asked by budding bloggers and I just decided to answer it here. This is not everything you need to succeed but it is some of the important aspects you need to rock the blogging world.
1. Define Your Why?
Many a time we just tempted to start a blog and we even go through the basic processes of registering your domain without the proper why. Maybe we have heard your friend talking about blogging or you read it some and you might just be interested in having your own blog. There is nothing wrong with that, but you also need to have a reason.
Many a time I always ask upcoming bloggers, ‘Why they want to blog?’ Surprisingly most of the time they fail to give me satisfactory answers and it is not that I want to be convinced but what’s funny is that, they even failing to convince themselves.
You need to have a strong why. You can’t just blog for the sake of blogging, but you need to have well defined goals and specific reasons. The good thing of a proper WHY, is that it keeps you through the journey even when it gets boring and soar and it also helps you to measure the success of your blogging activity.
You might need to educate young mothers, talk about teenage relationships, advise on financial matters, talk about branding, business coaching, how to make money online etc. The list is endless because you can just blog about anything.
2. Know Your Audience
Remember you writing for people and it is very critical to know who you writing for. I understand that when you just starting out, it might be very difficult to have a well defined audience because most of the immediate audience are just your friends, relatives and those from your social media audiences. Trust me as you keep on blogging, the audience will start getting stratified provided you follow the definite procedures and methods. With consistence and well narrowed niche posts, you tend to attract only a certain group of people though it doesn’t mean that online that certain group has access to your blog. Remember its online and anyone will have access to it and this is a good thing as it helps generate leads.
It also important to define your target audience, for example you blog about infants then your target audience will obviously be young couples, expectant mothers etc. Then you need to know where they spend their money, where they get their information, income levels an spending habits, modes of communications they prefer, which channels from which they are getting the most content.
Put you target audience list on paper, and put up a strategy on how you going to reach them. How best are you going to establish connection with them. Also look and study or even ask them, what kind of content they want. This can also be done through surveys, online polls, email newsletters and it also important to test which models work best for each group.
3. Create a Content Marketing Strategy
Content Marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The content marketing can be created in relatively simple ways that need to be followed and neatly executed. First of all you need to define your buyer’s persona, which help you to know the exact model person you selling to. You need to know their likes, pain points, fears, where they spend most of their time etc.
Secondly you also need to set your goals and how you intend to achieve them and also determine how you going to track and measure your statistics. Many a time, most bloggers do away with proper goal setting but this is often suicidal. You also need to determine the relevant keywords in your industry and this will also help you in coming up with key word rich content which often rocks the search engine. There are many ways you can also incorporate to come up with an effective CMS.
4. Establish A Unique Brand Pitch And Voice
What sets you apart from other bloggers? This is the question that someone who definitely want to be a successful blogger should be asking themselves. You are already a brand, which means you supposed to be writing or putting your message out there as a unique someone. Don’t try to sound like Makaitah or Taylor when you can be yourself. I have seen some bloggers who try to sound like other great pro-bloggers but truth be told, you are unique. Why can you let that uniqueness set you apart, rather than imitating others. Enough of the imitators, we have a chunk of bloggers who a just echoes in the air. You can’t even tell what you hear, just because they are so inconsistent. I do understand that variety is the spice of life but sometimes when some recipes are mixed, the food is not edible.
I understand that mostly before you blog, you have already decided, what you want to be writing about. It might not be a specific niche but at least you have already what you want to be talking about and have already pitched your voice into that. Its always always good to have a unique voice even in your blogging because this is what will set you apart from the rest and will allow you to monetize on that.
5. Build Relationship
People don’t want to talk to some machines or robots and they come to your blog, share or comment on your blog because they are humans, so stop acting up ignoring and not returning the love. They interact with you because they human and it will be wiser to show them the awesome human side of you side too. Reply to their comments on your blog posts, sometimes even mention them in some of your posts, engage with their mentions about you on social media etc.
This is what builds a great relationship. Also try to use emails to build relationships through giving away free e-books, charts etc in exchange of email addresses which you later use to personalize and further engage with your audience and readers. Interact with them online on social media and also offline in person, this helps create robust relationships.
6. Consistency Is Key
If there is one this that will define a champion from mediocre, this is the thing. Consistency will set you apart and it reflects your seriousness. I have seen some bloggers, starting out very energetic with a lot of posts within a few weeks but as days went buy they start to burn out. They no longer have the vibe, all the energy is drained. Blogging isn’t a get rich quick scheme and it requires your whole input. You need to stay consistent and please don’t get me wrong as this does not mean you don’t grow. Rather it means staying true to your goals, passions, plans , strategy, blogging cause then navigating or improvising as you progress.