A digital marketing campaign is a serious offensive, planned and well structured act that brings awesome results to your business or hustle. The digital marketing campaign is not a rigid framework that has to be followed by any business team, but rather a dynamic approach that survives on constant feedback and updating. A digital marketing campaign can be loosely defined as an online marketing effort that is brought up by the company to drive, engagement, traffic, revenue, followers and brand awareness. From the above, I think you can now understand that this is not just about social media, emails, blogging or content marketing but is rather a combination of every available channel well connected together in order to achieve the number one goal which is none other than profit, meaning that all methods should have costs in mind. Fasten our seatbelts we ready to roar and take you to the next level in your digital marketing journey.
I have met some startup entrepreneurs and some even marketing gurus who were just saying, now they wanted to have a website, Facebook or Twitter account for their business or hustle but what surprised me the most was that most of those guys did not have a proper why? They just heard at a seminar or some networking group that being online was the next big thing and social media was the trending platform for marketing and no wonder why when they join the band wagon of social media, they are always spamming and posting their stuff. They selfish online, and this mostly emanates from the fact that they don’t have a proper why. Same applies to the digital marketing campaign. Why is it that you want to have this campaign? Why are you collecting email addresses in exchange of a free e-book or resource? Why are you having the Twitter pol? Why are you publishing that blog posts? Why are you have free giveaways on Instagram or Facebook? Why are you having Sponsored Posts on Facebook?
These questions above will help you have a proper why, because without a why you definitely doomed to fail. You don’t have to do something just because your friend is doing it, or someone said you must do it but rather you should be fully convinced that you really want to do it. Having a proper why? Will help you in setting those SMART goals.
Some whys to help you might be that, you want to drive traffic to your website, increase engagement, know more about your audience and target market, harvesting prospective customers data and generating more leads. This is number one step to the next big win, so properly define your why before hand.