Harare, Zimbabwe +263-785-413-075 sales@coachtinashe.co.zw

Digital Marketing

Making You Stand Out Online
Aprimo Digital > Our Services > Digital Marketing

We adequately utilize online digital technologies, media and platforms to promote our valued client’s products and services through cost effective and measurable ways. Digital marketing comes with immense benefits that includes targeting your ideal customers, reach and expand your markets, close leads and sales, increase engagement, increasing your competetiveness and analytics and metrics for your campaigns. We strive to give our clients a tailor-made solutions that address their current problems and effectively delivering results that answer to their need, aspirations, goals or objectives for the business, brand or campaign.

Content Marketing

‘Content is king and context is queen’ the two can’t be separated, they marry each other. Content marketing is focused on creating, publishing, and distributing consumer or audience focused content be it in form of audio, text, video, animation, graphs etc. online.

Inbound Marketing

Inbound marketing is the new form of marketing that basically helps customers discover more about your company or brand through attracting the attention of prospects and new customers via strategic content creation and experiences that are tailored to their unique needs and buying journey.

Search Engine Optimization (SEO)

 

SEO

 

 

SEO is one of our most valued services as we help our clients stand out amongst their competition. SEO basically means optimizing all your online content so that’s it’s easily discoverable by these search engines by increasing the quantity and quality of traffic.  Having a website is one thing and having it rank high is another. It is of paramount importance that your website or online listing shows up on top of search results. All our website designed comes with free Basic SEO and however, that can still be upgraded to cover more SEO packages and options. Still, we re-optimize your website to meet exceptional SEO rankings.

We start off by conducting a site search audit then optimize the pages and site for search through some techniques like keyword, meta-title & description, backlinks, increasing website speed, snippet/schema markup to stand out in Search Engine Results Pages (SERP).

Search Engine Marketing (SEM)

Search Engine marketing

It is a digital marketing strategy using paid advertisements that increase website visibility in the Search Engine Results Page (SERP). The main difference between SEM vs. SEO is that SEM is a paid strategy and SEO is an organic strategy. Your sponsored ads appear on top or side of the search results page and this increases your reach and likelihood of visitors clicking through to your website.

With search engine marketing, advertisers only pay for impressions that result in visitors, making it efficient and cost-effective for the company. Also as an added bonus, each visitor incrementally improves the website’s rankings in organic search results. We ensure the success of the SEM by conducting keyword research and selecting a set of keywords related to your website or product; selecting a geographic location for the ad to be displayed within; creating a text-based ad to display in the search results; setting bid on a price we are willing to pay for each click on the ad among others.

Email Marketing

Email Marketing

Effective creation and sending of emails to prospective clients and customers to promote products and services whilst at the same time developing relationships with them. It can newsletters with updates on the company or your blogs, research, or promotions of sales and exclusive deals for your subscribers. We help craft emails that convert, build email lists for our clients through our tailor-made email marketing strategy or services.

Pay per Click

Pay Per Click (PPC)

Google Ads uses a pay-per-click (PPC) model. It’s a form of paid digital marketing where advertisers bid on keywords and pay for each click on their ads. Advertisements appear at the top and/or bottom of a search results page. Google labels paid search results as “sponsored” or an “Ad”

Local Search

Local SEO is a type of search engine optimization (SEO) that focuses on getting your business listing to show up in Google map results. There is no charge for clicks. Local search results appear roughly in the middle of the search engine results page (SERP) and stand out because of the presence of a map.

Expand your business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. There are billions of Google searches every day. With Google Search Ads, you can advertise your brand and services directly to your audience by selecting the keywords your customers are searching for. That way, your Search ads only show up to people with an intent to purchase. Create your ads in minutes, set a budget, and st

Google Ads
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Contact Us Now

Please feel free to contact us. We will get back to you with 1-2 business days. Or just call us now

+263-785-413-075
sales@coachtinashe.co.zw

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