It involves the creation and sharing of content over social media platforms to achieve your campaign or cause, marketing, branding, public relations goals. Social media Marketing increase the ROI from social media platforms such as the world’s popular Facebook, Instagram, Twitter, Linkedin, etc. and they will be used to beat your competition, build and maintain relationships, increase sales, and brand management online. Social Media Marketing is embedded in the overall digital marketing strategy and services and includes both paid and or organic campaigns.
A paid social media strategy involves using the ad tools native to social media channels to create, schedule, and post targeted ads that will reach your intended market. Strategies might look a little different based on the channel and campaign.
There are many reasons why you might choose to go for social media ads, mainly to increase brand exposure, generate new leads, increase followers or likes, messages, or interaction, and many more.